September 2017 Editorial Collab: The Hella Jam X Nicole Ho Photos

For this month's editorial project, San Francisco Vlogger Jayme aka @thehellajam was willing to step outside of her 'normal' to execute a vision. We both wanted to incorporate shadows and I really wanted to find strong architecture as our location. At this time I'm really inspired by modern architecture, design and minimalism. After asking the community for suggestions and my own personal scouting, we took a chance and decided to go with the Oakland Museum of California, Oakland for it's modern mid-century architecture. Neither of us had been there before the day of the shoot, but luckily the sun was out. They even had a great "Friday Night Event" at the museum (which we enjoyed after shooting), with music and food from Off The Grid. 

We became shadow hunters and chasers of light that day. Neither of us knew exactly what we were doing, but it worked out pretty well. The point was to try something new. We also had really good conversations around the creative process. I shared how I was up at night experiencing doubt, and she shared how she had a creative block around styling. I want to normalize those experiences as part of the creative process. We feel so much pressure to always present the 'best', we loose the freedom that creativity needs to grow.  Do it for the process and the love of it, not the best photo!

"All progress takes place outside the comfort zone."

-- Michael John Bobak

This was just a teaser! The full edit is coming soon. 

I love VSCO's #WeTheCreators new preset WE. That's what I used to create the above teaser.  It's currently free to download on their app. If you have a minute, I recommend reading "Erica the Creator" Article On VSCO (just read Part 2). It talks about finding ourselves through creativity. 

Here's an excerpt: 

"And the more I started taking photos, the more I began to understand what my instincts felt like. A big part of being creative is self exploration. Finding myself. Finding what I have to say. What do I like? What do I not like? I’m getting to know myself through creative expression and that self-awareness spreads to other parts of my life as well.
More than anything, I keep going because I remind myself that photography is about me and my journey. It’s not really about putting out a groundbreaking photograph. I mean, of course everyone wants to do that. To put out an iconic photograph that lives on far beyond your time. But that’s not what drives me. What drives me is that I love the work."

Thanks to Jayme, for this collaboration! It was so great trying to bring both our worlds into one!

If you're interested in taking part in my next project, check my Instagram feed/stories for prompts and ways to get involved. I'm currently not looking for models for the month of October/November. If you're a stylist, please contact me!